is generating some buzz - if you think it's something
that other fitness pros should see, let them know
about it:
Part Two will be up tomorrow.
OK - I was checking our Bill Hartman and Mike
Robertson's I-FAST site and Mike had made a
post about the power of offering a two week
fr.ee trial.
I honestly don't remember if they got that idea
from me when we consulted, but I'd be surprised
if I didn't influence them in offering it since I preach
offering fr.ee trials to anyone that will listen.
Why am I such a proponent of fr.ee trials?
Easy - it lets you make your service your biggest
marketing asset.
There is no three letter sequence, no newspaper ad
or 60 second radio spot that can build as much
value in your programs as spending a few - even
just a couple - sessions with you.
This approach is even more powerful in the current
economy since people are at least scrutinizing their
purchases a bit more.
So let me ask - are you offering a fr.ee trial?
If not - email me back and tell me why.
I'll accept "I'm full and can't take any more clients."
I'll accept "I don't really want to make any more
mo.ney."
Otherwise, I'd love to hear why you don't use the
biggest marketing tool at your disposal.
However - if you are, email and tell me how it's
working...I'd love to hear about your results.
Do me a favor and add any of your best tips and
resources in the comments area as well.
Dedicated to your success,
Pat
P.S. - I've been a bit tied up with post IYCA Summit
stuff and prep for the Fast Track event and haven't
even talked to Chris McCombs about how many spots
he has left before he closes the doors on MA. If he's
still got a spot open, you can register here:
http://www.MarketAnnihilator.com
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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