Why Do Fitness Businesses Fail?

Saturday, Nick and I went to our health club in
Owensboro, KY. It was our first trip to the club
(about 90 minutes away) since early November.

We needed to go meet with our manager Lisa,
and we also interviewed a group fitness instructor
from a local gym that is going out of business.

This is the second of our local competitors that
is going under since the first of the year.

Both of these gyms are about the same size as us
and one opened within a month of our opening
about 4 years ago, while the other had been around
long before we went into business.

After interviewing this lady I completely understood
why the gym went out of business.

They ran their business like a hobby.

They didn't have systems in place to generate new
members, close sales or maximize retention and
referrals.

I'd talked to the owner of the other gym that went
out of business recently when we were inquiring
about purchasing his memberships, and his problems
were the same - if not worse.

I'm pretty sure he opened a gym just so he'd have a
place to workout.

He had no idea about any of the information a business
owner should know - closing percentage, where his leads
came from, etc.

He didn't even keep a list of the people who toured his
gym.

Both of these people I talked to blamed the economy
on their businesses failure -but it wasn't the economy
that made them do a bad job running their businesses.

During the same period they were struggling, we've been
experiencing our best couple of quarters ever.

We're all in the same area - one of the gyms is literally
two blocks away.

Our gyms are all pretty much the same size.

How's the economy not hurting us while it's killing
them?

It's not.

The economic downturn was just what finally
pushed both of these businesses over the edge.

If you want to thrive while your competitors flounder,
it's not that complicated:

1. Do a great job. It all starts there.

2. Run your business like a business.

3. Have systems for everything that you can
track and improve.

4. Keep marketing and selling what you
offer - every day.

That's it. If you do those 4 things you'll be
ahead of 97% of the people in the industry and
you'll do fine during this or any economy.

Dedicated to your success,

Pat

P.S. - If you want to get our templates for
systems, our operations manual and access to
over a dozen of the best minds in the industry
- you really need to be at Fast Track
to Fitness Mil.lions LIVE.

You can learn more here:

http://www.fasttrackfitnessmillions.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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