Mike Robertson did about growing your business
by focusing on becoming a great trainer or coach.
I understand exactly what he was getting at. A lot
of times people get the cart ahead of the horse and
don't ever bother getting good at their craft.
For our industry to improve then we must get better
at what we do. Getting clients results is the foundation
of all fitness professionals' businesses.
In fact, I'll be doing a big blog post next week where
some of the best in the business - guys like Alwyn
Cosgrove & Mike Boyle - share their tips on becoming
better as a professional.
I think it will probably be the most important post
I've ever done.
But I will tell you that I don't think this makes marketing
bad. Not even close.
It doesn't need to be one way or the other...
'I'm a great trainer / coach.'
-or-
'I'm a great marketer.'
I'd say you'll be well served trying to become both.
But I will warn you with a line I emailed to Alwyn
last week ...
'If you owned a restaurant and the food sucked, great
marketing would just put you out of business faster...'
So start with becoming a better trainer or coach.
But don't ignore learning about business and marketing
along the way...otherwise no one will ever benefit from
what you've learned.
Dedicated to your success,
Pat
P.S. - As I mentioned, you shouldn't be focusing on
copywriting if you're not proficient at delivering
results to your clients yet. But if you have spent a lot of
time becoming a better trainer and want to learn
more about copywriting, Chris McCombs has done
a f.r.e.e video tutorial about copywriting here:
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42702-1539
US
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