business, accelerate your client's results and get
a ton of testimonials?
Hold a Transformation Contest!
There is no better way I know of to get people
excited about their fitness program than some
sort of transformation challenge.
The first ones that I can remember are Bill Phillips
old EAS spokesperson contests, which later evolved
into the Body For Life Challenge.
Now, tons of fitness pros are holding transformation
contests offline and online. In fact, Holly's
Transformation Challenge has been so well received,
she holds them one after another.
Why do these work so well...I can't say for sure, but
here's my guess:
:: There is a defined endpoint. People want to see the
light at the end of the tunnel and 12 week challenges
provide that.
:: There is social support. Most challenges have a coach
and a number of participants. If a lot of people are doing
this with you it makes it easier to stick to it.
:: It's a challenge. Some people thrive on the competitive
part of being involved in something like a contest.
:: Social Proof. If you've run a content or challenge before
people can see the results those people got in the same
timeframe.
So integrate a transformation contest or challenge into your
business. Many of your clients will get better results, you'll
generate some buzz around your business and you'll get a
bunch of great before and after pics!
So my challenge to you is this: How fast can you get your
contest up and running?
Dedicated to your success,
Pat
P.S. - Chris McCombs is holding his own contest where
you can win a year of his Market Annihilator coaching
program. You can check it out here:
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=
To update your contact information:
http://autocontactor.com/app/r.asp?c=1&ID=1042596816&D=
No comments:
Post a Comment