that I learned this weekend at the IYCA International
Summit.
Actually probably 3 or 4 times that many.
But my biggest take away from this past weekend
is this:
Relationships Are Everything
See, this weekend wasn't like any other conference
I've attended - and I've often shared how much
I've enjoyed other events.
This seemed more like an educational, inspirational
family reunion than a conference.
I'd guess I personally hugged at least 175 of the 200
attendees. No exaggeration. If you were there you
know.
Anyone who wanted it got my personal cell number.
Sound a little different than the way most people
run their businesses?
A few years back I worked on a project with a guy
that approached relationships with his customers
a lot like Dan Kennedy talks about...no personal
contact, reach my assistant by fax, etc.
He valued his privacy - heck I couldn't even get
a hold of him most of the time.
That worked for him. He did well then and does
well now.
I love much of Dan Kennedy's stuff.
But that wasn't for me.
I'm about relationships.
I loved that presenters like Carlo Alvarez - who is
the best high school strength coach in country - was
asking all sorts of attendees questions and trying to
learn from them.
I loved that one of the best coaches I've ever met (and
another presenter) Dave Jack - seemed to personally
make friends with all 200 attendees.
I loved the fact that there wasn't anyone in attendance
that didn't seem to be 100% committed to not only
building their own business - but also committed to
making a difference and helping the others in the room.
I'll share dozens more testimonials later, but here's
what one of the fitness pros I respect most - Brian
Calkins - had to say:
The weekend proved to be the most inspirational
conference I've attended in my career. The quality
of the presenters was simply the best, bar none. I
tip my cap to all of you, and anticipate ground
shaking, industry revolutionary impact from the
IYCA.
I could be wrong, but I don't think simply providing
information gets that type of response.
I've seen it in Holly's business too. There are women
setting up Fit Yummy Mummy groups around the country,
organizing FYM get togethers and she goes on shopping
trips with her 'customers.'
Heck, a bunch of them are coming to our house in April
for a get together.
So what's the moral of this story?
Build relationships. They're not prospects - they're
people.
They're not clients - they're friends.
Maybe that doesn't work for you...and that's ok.
But it works for me and I saw first-hand this
weekend that it worked for a lot of other people.
So no matter what - spend a little more time
investing in people...you'll get no better return
than the one that investment provides.
Your Friend,
Pat
P.S. - I don't know if you noticed, but we've been
making a bunch of posts over at
Leave a comment and let us know what you'd
like to see more of.
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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