Wednesday, February 11, 2009

Mother Nature’s Candy Bar?

It's 2:04 in the morning and I'm writing you as

I literally just walked in the door.


I made an unscheduled trip to Ohio to visit my

Mom, who lives about 3 and a half hours away.


I figured I'd tell you a quick and kind of interesting

story as I wind down so I can get some rest.

During my 7 hours on the road I made several stops

at gas station / convenient mart type places to get

gas, grab a drink, etc.


Well at the last one, as I checked out the cashier

asked me "Would you like to also add this bushel

of Mother Nature's Candy Bars to your purchase?"


Kinda stunned, I replied with something eloquent

like "huh?"


So he continued..."Mother Nature's Candy Bar, and

they are each individually wrapped."


I bought the bananas.


Then I asked him how often he get customers to take

him up on his offer.


He said about one out of every 5-6 people bought

a bushel of bananas.


So I asked why bananas.


He said the store manager told the cashiers they had

to offer something as an 'add on' to each customers

purchase, so he chose bananas - kind of as a joke.


After some people started buying, he stuck with it

and now it's kind of 'his thing' he said.


So let me ask you this: If he can upsell a bushel of

bananas at the point of sale in a gas station- isn't

there something you can upsell at the point of

sale in your business?


The answer is 'yes.'


And if you're not sure what that something is or

how to do it, no sweat...I'll teach you everything

about upsells in our Instant Fitness Income bonus

webinar when you enroll for the Fast Track To Fitness

Mil.lions Live event.


In fact I'll even throw in a couple of ready to use

upsell scripts for you to plug in and start using.


You can learn more about the event...and register

here:

http://www.fasttrackfitnessmillions.com/


OK, I'm going to bed now...talk to you tomorrow;)


Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


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