of hers that was complaining about interval training
as part of her fat lo.ss / fitness program.
I loosely quote:
"Holly, it seems that intervals are all about fat
lo.ss but I want to learn to run so I can 'get away' if
someone is chasing me."
Let's forget for a moment that this lady bought a
program titled Fit Yummy Mummy that's tagline
is about 'getting your body back' and is somehow
expecting it to double as a marathon or self defense
training manual.
What I want to focus on is what I told Holly when
she asked how she should respond. I said:
"You can't be all things to all people. If this
customer wants fat lo.ss and improved body
composition, then your program is perfect for her.
If she wants to become a distance runner, that's a
different goal and requires a different program.
If she wants to learn more about self defense...different
program.
Focus on helping people by doing what you do best and
If people need help achieving a goal outside the scope
of what you do, direct them to someone who can help."
But what I find is that most fitness pros try to be all
things to all people far to often...
"You want to lose 30 lbs, I'm your guy..."
"You want to cut your 40 time, I'm your guy..."
"You need to rehab your knee, I'm your guy..."
That's a real problem for a few reasons:
1. As a professional, you want to be a specialist,
not a generalist. It's easier to market and it
pays MUCH better.
2. If you step outside of your area of expertise
just to get a client you'll find yourself watching
the clock instead of enjoying your job.
3. You may not be the right person for every
client (sorry.)
So build your business around what you do enjoy
and specialize in...and it can be more than one area.
Just not every area.
You'll be happier and your income will get a
significant boost as a bonus;)
Dedicated to your success,
Pat
P.S.- That's something that we've really focused
on in our businesses. There is a specific type of
fitness pro that we work with and specific things
we teach. If we aren't experts in something, we
find the leading expert in that area and add them
to the team.
You'll see over a dozen of those experts at our big
event, plus we've just announced 3 cool fast
action bonuses you'll get if you enroll during
the first 72 hours we're live. Check them out here:
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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