The Answer

I've been here at Club Industry getting ready
for the trade show, holding 2 IYCA events and
prepping for the PTU meeting on Saturday, but
already I've been chatting with some of the
'big players' with Club Industry to get a gauge
on what they're seeing in the industry.

They all seem to think that health clubs move
too slowly when it comes to adapting to changes
in the market.

In fact, as a fitness pro - that is one of your biggest
advantages - the ability to adapt to the changing
marketplace more quickly.

Just a look around the vendors here is a huge
reminder that clubs aren't adapting to the things
most of us take for granted - most all of the floor
space is taken up by selectorized equipment and
fancy cardio.

Clubs wonder why their usage rates are awful,
attrition rates are high and more people are looking
for alternative fitness options than ever before...

...there is a clue. This could have just as easily
been 1988 except for the fancy screens on the
cardio.

But clubs are taking personal training in house,
pretty much eliminating the opportunity for
independent trainers in clubs. They see the
opportunity to make more from their members
and they're taking it.

They're slow, but they often eventually catch on.

This email was titled the answer, so here is the
answer as to how you can compete with health
clubs and win:

Stay one step ahead.

Youth fitness is an emerging market - so become
the established youth fitness expert in your market
before the clubs even make more than a half hearted
effort to run a youth program.

Beat them to the punch.

They'll also eventually see that bootcamps are a
huge opportunity - but your answer is once again:

Beat them to the punch.

But if you're going to beat them to the punch, you
need to do it now, because they almost always
eventually catch on.

Your opportunity lies in adapting to the changes
In the market quicker than the competition - so
don't waste it. Act on it now.

Before it's too late.

Dedicated to your success,

Pat

P.S. - We've been receiving tons of questions
about our upcoming bootcamp coaching program.

If you want to learn more about a guaranteed
fitness bootcamp blueprint that will yield full
camps and a 10K per month income, we've
answered your most pressing questions here:

http://www.strategicfitnessprofits.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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