Sunday, October 5, 2008

My Favorite Niche?

By now you probably know that I was a college
baseball coach for quite a while.

I doubled as the head S&C coach at the
University during that same span.

Oddly, that volume of work never paid very
well.

In fact, for my first 4 years as a head coach,
I never earned as much as 20K from the
school in a year. They made each of those
jobs 'part-time' so they could pay me less and
not offer me benefits.

I was young and wanted to make a name for
myself as a coach so I sucked it up and
decided I'd do other things to make ends meet.

So I began doing a lot of coaching 'on the side.'

I'd work with groups of 4 athletes at a time
to bring the price point down so that it was
manageable for families in Portsmouth, where -
as I alluded to Friday - the avg household income
is a whopping 23K per year.

I had a pretty simple system really.

I'd run 3 hour clinics for $35 per person or
$125 for a team.

I'd then offer the group coaching for $15 per
session, but they had to commit for a month
minimum (2 sessions per week.)

$15 per session may not sound impressive, but
that's 60 bucks an hour - which was incredible
for a 25 or 26 year old guy making 18K per year.

Probably made an extra 10K per year, every year
for 5 years straight.

Could've easily done more, but was traveling 1:30
each way twice a week to get my Master's Degree
for 2 years and spent a lot of time on the road
recruiting.

So this is what I've never figured out:

Why don't more fitness pros spend more time at
least creating a 'niched' part of their business
targeting baseball players, softball players, etc.

Volleyball, soccer, basketball, tennis, golf - pretty
much every sport outside of football.

They all get pretty much ignored by their high
school's S&C program.

If I could do 10K per year in a town that is in the
poorest area in Ohio as a side business - imagine
what could be done elsewhere.

In fact - if you're not working with the youth
population in some capacity - you're probably
missing out on the biggest opportunity you have.

Why do you think the IYCA has grown over 500%
this year?

So give some serious thought to working with some
baseball players or a different niched athletic
market.

Dedicated to your success,

Pat

P.S. - Some friends of mine that also happen to be
some of the best baseball performance guys in the
world are putting on a clinic that will help you
build the exact type of side business I'm talking
about. Check it out here:

http://tinyurl.com/baseballclinic

P.P.S - If you worry about all this 'economy stuff'
this is probably a great fit for you as parents will
always continue to spend on their kids. Heck, a
new baseball bat is about 300 bucks now.


Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US


If you no longer wish to receive communication from us:
http://autocontactor.com/app/r.asp?ID=1042596816&ARID=0&D=

To update your contact information:
http://autocontactor.com/app/r.asp?c=1&ID=1042596816&D=

No comments: