A Quick Tip...

I know that I already e-mailed you today but
I had a quick tip that I wanted to share.

One of the easiest ways to do anything is to
take something that's already been done and
find a way to make it your own.

So if you're looking to get more clients or some
publicity, take a proven promotion and just put
a new twist on it.

By now you've probably seen several examples
of people using the 'Pumpkin Fitness' workout
that Scott Colby and B.J. Gaddour and many
others have used to get on TV and generate
tons of publicity.

It's a great 'hook' and has worked for a bunch of
trainers - but I've heard a few people say that
someone else has already used this idea in their
town.

So why not find a way to tweak it and make it
your own?

My wife Holly came up with a great twist on
the Pumpkin Fitness workout for her subscribers:

She wore a costume.

Here is a video showing how she made the whole
Pumpkin Fitness her own:

http://www.youtube.com/watch?v=7umUtYjWAgs

It will probably give you some ideas as to how you
can take this promo - or any promo for that matter -
and tweak them to make them unique.

It will probably make you laugh a bit too.

OK - Back to work here in Chicago!

Pat

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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