any industry, you really just need to be better than
everyone else at one specific thing.
Mike Geary is the best in the world at selling
fitness e-books because he mastered PPC.
Brian Grasso climbed to the top of the industry
by being better than everyone at youth fitness.
Jim Labadie first made his mark by being a
sales expert.
My wife Holly is a 'mom's fitness expert.'
You could be the best person in your town at:
:: Training baseball players
:: Getting brides ready for weddings
:: Working with diabetics
:: Generating publicity
If you can do one thing better than everyone else,
you can build a successful career.
(As long as you're at least solid at the other
stuff. It doesn't work if you're awful at everything
but the one thing you're great at.)
My buddy Chris McCombs is a perfect example
of that.
Chris was an ok trainer.
He was an ok salesperson.
But Chris is probably the world's best trainer at
getting targeted traffic to a website!
In fact, Chris outsourced the training and selling
in his business and focused entirely on driving
prospects to his sites...and it's resulted in him
now earning multiple six-figures and working
just a couple hours a day.
And he's done it by just being better than everyone
else at just one thing.
By the way, Chris has started sharing some of his
secrets at his blog:
If you're not visiting it regularly - you're missing
out.
He shares a ton of stuff that will be of GREAT
value to you.
So follow Chris' lead and choose one thing to
become better at than everyone else.
It could soon become the foundation of your
business.
Dedicated to your success,
Pat
Fitness Consulting Group
PO Box 1539
Elizabethtown, KY
42702-1539
US
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