Getting People’s Attention

What are you doing to get people's attention?

The other day I sent you an e-mail about Holly
dressing up as Olivia Newton-John for a video
of a pumpkin workout.

Here it is if you missed it:

http://www.youtube.com/watch?v=7umUtYjWAgs

So far she has about 5000 views.

Then a couple of days ago I mentioned Ryan
Ketchum and Wil Fleming dressing up as
Richard Simmons and Tony Little to run a
Fr.ee Pumpkin Bootcamp.

They got 7 or 8 new clients out if it.

My buddy Chirs McCombs (more about him tomorrow)
made a blog post that had a 'hook' and got over 9000
visits in the first 48 hours.

I'm not saying you need to dress up as a 80's
fitness celebrity to generate business ;)

No, you just need to occasionally do something to
get people's attention.

My business partner Brian Grasso used an attention
grabbing press release to get in Newsweek and all
over TV and radio.

Every day Rocco Castellano is doing something that
grabs people's attention and it's made him a fortune
during his career.

So step out of the norm and do something a little
different.

If you see something in the news that gets you
worked up - send a press release about it.

If all the local trainers and clubs are doing the same
old tired New Years Resolutions marketing - do
something a bit different, or do something bigger.

The key is to avoid being ordinary.

Be different. Be better.

Just don't be bland and boring.

Dedicated to your success,

Pat

P.S. - We've had a bunch of PTU members
parlay Halloween themed ideas into tons of
publicity and new clients. If you're not there
picking up on what's working - you should be.

http://www.personaltraineru.com

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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