It’s The Economy

I've been getting questions from fitness pros
about how the economy will impact their
business.

My stock answer: "It will impact your business
as much as you let it."

So instead of dwelling on the problems that the
recession / bad economy can cause, I'd much
rather give you some strategies on how to
thrive under current circumstances.

1. Find your sweet spot. In EVERY community
there is a sweet spot as far as pricing goes that will
allow you to penetrate the market. In Elizabethtown, KY
we found ours to be just under $100 per month. Once
we found it we accumulated about 400 clients.

So maybe the sweet spot is $199 per month where you are.
then you figure out what you can deliver at $199 that will
appeal to your target market. How about bootcamps at 3
sessions per week? Semi-private training for 2 sessions
per week? Create an offering that more people can
afford and make the number work for you through
the power of group training.

2. Don't put all your eggs in one basket. If you can
build group training business that produces 3K per
month. Then you build an online business that
produces 1K per month. Finally, you make recurring
income of 1K each month from Send Out Cards and
Prograde. That's pretty conservative - but it's more
than 2X what the average personal trainer makes.

If you can double up on that - which is VERY
possible - now you're one of the top 1% of earners
in the U.S. (if you're in the U.S.).

3. Go after the kids. Parents will spend on their kids
long before they'll spend on themselves. I watched it
the whole time I coached baseball in college and even
saw it with Tyler's T-Ball team. There were 2 kids that
both had new gloves, bats and cleats - easily an
investment of over $200 - while their parents
drove rusted out cars and wore shoes with holes
in the soles.

So go after the kids - using group offerings. That
market will never go dry.

Dedicated to your success,

Pat

P.S. - The IYCA is the fastest growing organization in
the fitness industry - with good reason. The opportunity
in youth fitness is HUGE. Get involved at:

http://iyca.org/fitspecialist1.html

Fitness Consulting Group

PO Box 1539
Elizabethtown, KY
42702-1539
US

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